10 Reasons Why Automated Testing Will Benefit Your Company

Madigan Johnson

Test automation is quickly becoming the standard testing tool for a range of companies but knowing how to use it can prove that it is not as easy as most think. There are dozens of automated testing tools out there and it takes a special person or company in order to run the fully automated tests, reaping the benefits. If done right, automated testing will shower your company with endless gains. There are tons of benefits in making the switch from manual testing to automated testing, here we outline the largest beneficial trends in implementing automation.

1. Accelerated Results

It comes to no one's surprise that automating tests yields much faster results. What used to take hours of manual testing can be completed in half the time or less, even with complex regression suites. When the automated test is repeatedly run, the results will come back faster and faster.

2. Faster Feedback

Automated testing means that instead of testers having to create and communicate bug reports on top of the testing, automated testing now creates alerts for the clients which are then sent through their various communication channels. This ensures validation and verification throughout the software development lifecycle.

3. Eliminates Human Error

Human errors occur no matter how hard we try. Manual testing can take hours and requires intense focus from the tester, but with these long hours, mistakes can be made. By automating the testing process, there are fewer errors as it runs the entire process in shorter time frames. Automated testing means machines running the long and intensive programs with less direct input from humans. 

4. Ability to Run Tests 24/7 and Simultaneously 

Being able to run tests 24/7 and simultaneously is another fantastic aspect of automated testing. Testers can now run the tests at any time of day, even overnight on separate computers. It saves team time. By automating, the tester can walk away from the program, leaving it to run. This means teams have more time to focus on other testing or product development and allows them the freedom to pursue other issues that cannot be done through automation. Simultaneous testing establishes more time to be spent on other projects that the client may have. 

5. Improves Testing Efficiency 

Testing efficiency is the average number of tests that a software tester can run. Higher efficiency means less time spent on product development which can drive down costs. It also means improving the overall quality of the product. Automated testing allows testers to get through a higher number of tests in a day.

6. Higher Test Coverage

Automated software testing can establish higher test coverage due to the capacity and extent of the tests. Automated software testing can search through the entire software application for data, content, files, and environments to determine if the product is operating as intended. Automation tests can execute convoluted tests during every test run which is not always possible manually. 

7. Reusability

This is one of the best features of automated testing, but can also prove to be a challenge depending on the automation software. However, being able to reuse the test cases over and over, especially for complex regression suites is a massive bonus for most companies. The only real reason to completely redo an automated test is if the client has completely changed the UI interface. 

8. Earlier Detection of Issues

Automated testing also allows testers to catch bugs and defects earlier. The only hitch here would be that it catches what it is taught or scripted to catch. A smart human needs to be behind it to write and set up the test case. Once this is done, any errors that appear can automatically trigger a report either in the communication channels with the clients or for the tester to look over before passing it along. 

9. Reliability and Thoroughness

Automated tests are reliable. The code behind the system guarantees that bugs will be caught and reported. The other benefit here is that in cases such as regression tests, the more it is done, the more complete and more knowledgeable the system is. It allows for exhaustive regression suite testing. The level of detail that is caught by automated testing suites means that the test runs have been examined thoroughly and every scenario has been checked. 

10. Strong Performance Testing

Automated testing means that your tests are going to filter out any unwanted user experiences and be able to test the stress and load performance of different software applications. There have been clients who need to ensure that thousands of pieces of data are verified and correct. Doing this manually would take days whereas, with automated testing, it now takes hours.


You would be a fool not to start using automated testing for your software needs. Automated testing exists to help companies improve the overall performance and quality of their product. If you do not have an automated test suite yet, considering investing or reaching out to us to discuss automation plans that will meet your needs. You will end up saving time and money while delivering the highest standards to your customers.

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